Launching October 2026 — join the waitlist
Curalto
No more juggling five different apps for one piece.
Built by a small antiques dealer. Curalto brings research, listing, styling and posting into one place — the tools to run things more efficiently, and to curate the considered, established look you're building towards. Whether you run a small arts or antiques business, sell vintage finds on the socials, or are simply testing whether your passion could be more, less time managing software means more time on the parts of the job you love — sourcing new finds and looking after your customers.
No spam — just occasional updates before launch. Join now and you'll get an offer for signing up early when we launch.
How it works
Four movements. One workflow.
From the moment you spot a piece to the moment it sells — and everything in between. We help you curate the story behind each object, make it beautiful, and get it ready to sell.
01
Discover
- Add photos and any supporting info — built specially for one-off antiques and vintage pieces, not mass-produced stock
- Matches your image to similar items in the field
- Research tips, suggested attributions and pricing guidance, to help you decide what's worth buying — for your business or your side hustle
- Try it before you buy it — know what you're looking at before you commit
02
List it
- AI-generated listings adapted to each channel's tone and format
- Photo backgrounds enhanced to your brand palette
- Voice mode for hands-free notes on the go
- Push straight to your own site, Shopify & WooCommerce, plus marketplace-ready copy for Etsy, eBay, Catawiki, Chairish, Ruby Lane, 1stDibs and other platforms
03
Post it
- AI captions shaped for each social channel from your existing listings
- Trending hashtags and publish & schedule tools
- Text overlay for your photos
- Blogs, newsletters and a drag-and-drop content calendar on Pro & Premium
04
Track it
- See what's selling and what's not, in real time
- Know where your money is tied up and where the opportunities are
- Sold on one platform? We flag it across your other channels, so you can manage your stock and delist quickly, without digging through every platform yourself
- Keep receipts and purchase costs attached to every piece — organised and ready when you need them
- Instantly mark items sold and capture selling price for fairs too
See Discover in action
Know what you're looking at before you buy it
Add a photo and Discover suggests possible makers, attribution, style and period, plus the key features worth calling out — the same groundwork a seasoned dealer would do, in seconds. Just here for the research? Light gets you Discover on its own, no listing required.
The piece
Straight from the online listing, if you prefer — no need for fresh photography.
What Discover finds
Tick the ones that apply — they go straight into your listing draft.
Real output from Curalto — every suggestion stays editable, nothing gets added to a listing without your say-so.
From snapshot to showroom
See the difference for yourself
Go from a scrappy phone photo to a polished, on-brand presentation in minutes — without losing the genuine look and feel of the piece. We clean up the background and the light, never the item itself, because a sale built on an accurate photo is one that doesn't fall apart at the door. Here's a taste of what a Studio piece looks like too, once it's dressed in your brand.
Before
Straight off your phone — cluttered background, uneven light.
AI enhancedAfter
Same piece, true to life — background and light cleaned up, ready to list.
A Studio piece
A newsletter, drafted from real inventory — ready to send.
Real examples from Curalto — swap in new ones anytime as your own work develops.
Studio
Content that sounds like you
Pro & PremiumCustomise your brand kit so nothing you generate ever reads as generic AI copy. Make it sound like you — or don't touch a word of it, your call. The creative experience is the point, not an afterthought.
- Your brand palette & fonts carried through every restyled photo
- Newsletters — AI text using your own inventory photos, or add your own
- Blog posts — from your inventory, or a topic you set
- Client briefs — describe what a customer wants, AI drafts a suitable response with photos of matching stock
- Black Book — your contacts and clients in one place, with a record of their preferences and wishlists, matched against your stock automatically
Pricing
Simple pricing, built to grow with you
Every tier includes Discover, List it and Track it. Credits cover everything creative — social posts, blog content, newsletters and carousels — so you're never stuck waiting on a monthly reset. Competitive pricing, kept lean by design.
Light
For part-time and starting-out dealers
£9.99 + VAT / mo
75 credits / month
- 30 new AI-generated listings a month
- Enhanced photos included with every listing
- Research on every piece — what it is and what it's worth, before you buy
- Push to your own site, Shopify & WooCommerce, plus marketplace-ready listing text for Etsy, eBay, Catawiki, Chairish, Ruby Lane, 1stDibs and other platforms
- Up to 150 active listings
- New In newsletter included
- Email support
Pro
Most chosenFor established dealers ready to grow
£19.99 + VAT / mo
200 credits / month
- 50 new AI-generated listings a month
- Enhanced photos included with every listing
- Research on every piece — what it is and what it's worth, before you buy
- Push to your own site, Shopify & WooCommerce, plus marketplace-ready listing text for Etsy, eBay, Catawiki, Chairish, Ruby Lane, 1stDibs and other platforms
- Up to 500 active listings
- Full Studio — newsletters, blogs & client briefs
- Social calendar, AI grid preview & Black Book
- Email support
Premium
For high-volume dealers & showrooms
£34.99 + VAT / mo
350 credits / month
- 80 new AI-generated listings a month
- Enhanced photos included with every listing
- Research on every piece — what it is and what it's worth, before you buy
- Push to your own site, Shopify & WooCommerce, plus marketplace-ready listing text for Etsy, eBay, Catawiki, Chairish, Ruby Lane, 1stDibs and other platforms
- Up to 1,000 active listings
- Widest assortment of Studio templates
- Priority email support & early access to new features
Prices shown exclude VAT, added at checkout. Move freely up or down between tiers whenever you need to. Join the waitlist and you'll get an offer for signing up early when we launch.
What's next
We've got plenty more planned — a place for dealers to work together, share advice, and generate sales as part of a community of like-minded people.
Early sign-ups will be first to hear about it, including a refer-a-friend discount once we launch.
Know another dealer, collector, or someone testing a side hustle idea? Share the waitlist with them.
Join the waitlist
Be first through the door.
Curalto launches October 2026. Sign up now and we'll email you the moment early access opens.
No spam — just occasional updates before launch. Join now and you'll get an offer for signing up early when we launch.
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